Getting your business verified on Google is a foundational step for gaining visibility on Google Maps, the Local Pack, and local search results. With the latest updates in 2025, it’s crucial to understand the verification process to ensure your business appears when potential customers are searching.
In this guide, you’ll learn in simple terms why verification matters, how to get verified using various methods, what to do if verification fails, and how to use your verified listing to grow your business online.
Table Of Contents
Why Verifying Your Google Business Profile Matters
When your business is verified, it tells Google (and customers) that your business is legitimate and active. Here’s how it helps:
Visibility: Verified businesses are prioritized in Google Maps and local search results. If you’re not verified, you likely won’t appear.
Trust: Customers trust listings that are verified and complete. A verified badge boosts confidence.
Customer Interaction: Once verified, you can reply to reviews, receive direct messages, and answer questions.
Insights Access: Google gives you data on how people find your business, what actions they take, and where they’re located.
Full Control: You can edit your info, add promotions, update hours, and share updates.
Without verification, you’re missing out on essential local visibility and trust-building tools.
Updated Verification Methods in 2025
Google removed postcard verification in most countries, introducing faster and more secure options. Here’s a breakdown of each method:
1. Video Verification (Most Common)
You’ll walk through your business with your phone camera to show proof of your operations. This helps Google confirm your business is real and at the claimed location.
What You Need:
A smartphone or camera with internet access
Visible signage with your business name
Workspace, tools, equipment, or customer area
How to Do It:
Go to your Google Business Profile.
Click “Verify Now” and select “Video Recording.”
Record a single, unedited video showing:
Your storefront or entrance with signage
Inside your office/shop (desks, seating, or equipment)
Tools or materials you use daily
Your branded items like flyers, business cards, or uniforms
Submit the video.
Google reviews the video within 2–5 business days.
Tips:
Speak during the video to explain what you’re showing.
Keep it steady and make sure everything is clear and well-lit.
2. Phone Verification
If available, Google will call or text a verification code.
Steps:
Choose the “Phone” option during setup.
Google calls or texts a code.
Enter the code into your dashboard.
Best For: Businesses that already have a strong online presence with a phone number listed across the web.
Tips: Use the same phone number that’s listed on your website and other directories.
3. Email Verification
Google sends a code or link to your business email.
Steps:
Choose the email option.
Check your inbox for the email from Google.
Click the link or enter the code provided.
Tip: Make sure your domain email matches the business website domain (e.g., info@yourbusiness.com).
4. Instant Verification
If your business website is already verified through Google Search Console, Google may skip other steps.
Steps:
Log into your Business Profile with the same email used in Search Console.
Add your business info.
Google instantly verifies your profile.
Best For: Businesses that already rank organically and have verified ownership of their domain.
5. Postcard Verification (No Longer Used in 2025)
🛑 This use to be a common verification, but is – unfortunately – no longer available in 2025.
Google has removed this method for most businesses. If it still appears, try switching browsers or updating your device.
How to Choose the Right Verification Method
Every business is different. Here’s a simplified guide:
| Business Type | Recommended Method | Reason |
|---|---|---|
| Local shop or store | Video | Shows physical space, tools, and signage |
| Service-area business (home-based) | Video or Email | Allows flexibility and privacy while showing proof of business |
| Website owners with Google Console | Instant | Fastest method using already verified site |
| Multi-location businesses | Video per location | Confirms each location individually for local accuracy |
Common Issues and Troubleshooting
What if your video is rejected?
Make sure signage is visible and shows your business name.
Record a clear walk-through—don’t use stock images or generic visuals.
Re-record the video with better lighting or clearer narration.
Can’t change verification method?
Log in from a different browser or clear your browser cache.
Try using incognito/private mode.
If stuck, go to Google Help and submit a support request.
What to Do After You're Verified
Verifying is step one. Now it’s time to make your profile work for you.
1. Add Complete Business Information
Fill in your business name, phone number, and address exactly how they appear elsewhere (NAP).
Add regular and holiday hours to avoid confusion.
2. Upload Photos and Videos
Add photos of the inside, outside, staff, and products.
Include a short brand video introducing your services.
3. Add Categories and Services
Choose the most accurate primary business category (e.g., “Plumber,” “Bakery”).
Add secondary services and explain what you offer in detail.
4. Turn on Messaging and Booking
Let customers contact or schedule appointments directly.
Integrate with tools like Calendly or Square Appointments.
5. Get and Manage Reviews
Ask happy customers to leave a Google review.
Reply to all reviews, especially negative ones, to show professionalism.
6. Post Weekly Updates
Use Google Posts to share offers, events, or updates.
Posts appear on your profile and can boost engagement.
Advanced Local SEO Tips for 2025
Want to take your GBP to the next level? Here’s how:
NAP Consistency
Make sure your NAP (Name, Address, and phone range) are the same on all directories (Facebook, Yelp, Bing, etc.).
Structured Data
Add “LocalBusiness” schema to your website to help search engines read your business info.
Track Insights
Use Google Business Insights to check how many people called, visited, or requested directions.
Local Backlinks
Get listed in your local chamber of commerce, sponsor local events, or be featured in community blogs.
Google Business Profile API
If you manage many listings, use the API to update hours, posts, and respond to reviews efficiently.
Work With a Local SEO Expert
Still confused or stuck in the process? Citation Builder Pro can help with:
Profile setup
Verification assistance
Citation building
Local SEO growth strategies
👉 For advanced profile management, automation, and monitoring, check out GMB Briefcase a powerful tool designed to simplify Google Business Profile operations.
Helpful Resources:
Final Thoughts
Frequently Asked Questions (FAQs)
Q1. How long does video verification take?
Ans: Usually between 2–5 days, depending on how clear and complete your video is.
Q2. I don’t have a business sign. What should I show?
Ans: Show branded items like business cards, uniforms, tools, or digital signage on a screen.
Q3. Can I verify all my branches together?
Ans: Yes—if you manage 10+ locations, Google allows bulk verification. Otherwise, verify each one separately.
Q4. Is a website required?
Ans: Not mandatory, but having one can help with instant verification and ranking.
Boost Your Local Rankings with Accurate Citations
Consistent business listings across the web are essential for Google Business Profile success. Our Local Citation Service ensures your NAP details are listed correctly on top directories.
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I am the founder of Citation Builder Pro. I have been in the SEO and content marketing industry for 15 years and have a lot of experience in public relations and online marketing.
I started Citation Builder Bro to help businesses of all sizes create high-quality citations for their websites. My team and I are dedicated to providing our clients with the best possible services.
