As a marketer, you already know that just having a Google My Business Profile is not enough to compete in local search results. To harness the full power, you should also rely on some external websites or tools to quickly and efficiently get routine tasks done.

The internet is overflooded with a variety of GMB-specialized websites. This may make it difficult for marketers to figure out which one they should use for which purpose.

So, to make things easier, we have come up with a detailed guide discussing some of the best websites that marketers can consider using.

Most Useful Websites GMB Marketers Must Know & Use in 2025

Although there is a range of websites that should be used by Google My Business (GMB) marketers, some of the essential ones are discussed below.

1. SEMrush

Most of you may know SEMrush as a one-stop solution for Search Engine Optimization (SEO). But let us tell you that it also has a dedicated portion for local SEO that contains multiple sub-portions which can be handy for GMB marketers.

For instance, in the Local SEO dashboard, you can enter the business website name or address to perform a detailed audit for free. The report will contain information about:

• Number of Google views (along with percentage)
• How many customers have taken actions (along with percentage)
• Average rating of the business (along with percentage)

Moreover, SEMrush also has a GBP optimization portion which marketers can use to effectively manage their profiles for boosted local SEO.

The most useful feature is the “Map Rank Tracker” which will allow you to continuously monitor local rankings with pinpoint accuracy. You can see the ranking performance area by area and even by date.

Key Highlights:

• Simple to use
• Highly accurate local SEO audit insights
• Offers free limits if you sign up/register
• A complete solution for GMB profile optimization

2. Editpad

Editpad is a website that offers a wide suite of writing and SEO tools that GMB marketers can consider using. For example, it offers an AI-powered paragraph generator that will help craft unique, informative, and engaging GMB profile descriptions with a single click, saving valuable time and effort.

Not only this, but it also allows marketers to choose the writing tone and style of the generated content according to their targeted audience preferences.

The website even provides the option to select the length (Default, Concise, or Detailed) and number of paragraphs (1, 3, or 5) that the tool should generate against a single input.

Marketers can even use this Editpad’s paragraph generator to create valuable content for posts, updates, discounts, etc. regularly without spending much effort.

Finally, Editpad also has an integration of other tools that can be useful for GMB marketers. Some notable ones include paraphraser, summarizer, grammar checker, etc.

Key Highlights:

• Free to use
• Personalized paragraph generation
• Helpful for creating compelling descriptions and posts for GMB
• Integration of other useful tools

3. Citation Builder PRO

Citation Builder PRO is an all-in-one SEO and local SEO tool for every marketer. It also not only offers services but also a multiple-free tool to elevate the overall game of GMB.

Its local citation finder can come in handy for numerous purposes. For instance, it can be used to find competitors’ citations. Besides this, it also proves beneficial for finding possible citation sources or even existing citations in no time.

Furthermore, Citation Builder PRO also offers a GMB category finder to quickly determine what sort of categories your competitors are using to domain the local search results. Whereas its local search results checker will help GMB marketers determine how well they are performing. Is there any alteration needed in the strategy or not?

By utilizing such tools, marketers will have the opportunity to elevate their local SEO game for maximum SERP visibility and user engagement.

Key Highlights:

• Free tools are also available
• Offer specialized tools for agencies
• Paid services are also available
• Available in 50+ countries

4. Google Ads Keyword Planner

It is essential to add high-volume and relevant keywords in your GMB description, posts, etc. For this purpose, Google Ads Keyword Planner will come in really handy. It is available for free and will help you quickly discover a variety of good keywords for GMB marketing campaigns.

The tool allows you to brainstorm keyword ideas based on different regions and languages. This capability makes it a versatile option for global GMB marketers.

The good thing is that Google Ads Keyword Planner also provides a dynamic keyword search trend, which will help you determine whether you should go with that keyword or not.

Along with keywords, the website will also provide some useful insights such as the overall competition, average ad impression rate, top-of-page bid (both low and high range), etc.

Key Highlights:

• Available for free
• Discover keyword ideas for different regions and languages
• Generates a long list of ideas
• Dynamic keyword trend graph

5. Canva

Finally, designing compelling images and videos is also essential for GMB marketers. This greatly helps in grabbing the attention of potential customers. To streamline the engaging visuals, there is nothing better than Canva.

It is a freemium (available in both free & paid versions) photo and video editor that offers numerous pre-designed templates that can be used with a little modification. It also offers numerous editing features such as:

• Adding headings/text
• Filters
• Inserting shapes/emojis

This way, GMB marketers can seamlessly get the designing job done, even if they don’t have any robust editing skills.

Key Highlights:

• Available in both free and paid versions
• Offers pre-designed templates
• Excellent editing features
• A mobile application is also available

Wrapping Up

To get the most out of the Google My Business profile, it is recommended that marketers should get assistance from different online tools and websites. The internet is filled with a wide range of such options. In this blog post, we have reviewed the top 5 most useful websites that every GMB marketer should know and use.

FAQs: Best Websites for GMB Marketers

Q1. Why should GMB marketers use external tools and websites?

Ans: External tools and websites help GMB marketers save time, improve local SEO strategies, and optimize their profiles efficiently. They offer specialized features like keyword research, citation tracking, content creation, and performance analysis, which are not fully covered by the GMB platform itself.

Q2. Are there free tools available for GMB marketers?

Ans: Yes, several free tools are available for GMB marketers, such as Google Ads Keyword Planner for keyword research, Editpad for generating content, and Citation Builder PRO for finding local citation sources. Many premium tools, like SEMrush and Canva, also offer free features or trial versions.

Q3. How can GMB marketers track local search rankings effectively?

Ans: Using tools like SEMrush’s Map Rank Tracker allows marketers to monitor local search rankings with pinpoint accuracy. This tool provides performance data by area and date, helping marketers identify trends and adjust their strategies for better results.

Q4. What tools can help with creating engaging visuals for GMB profiles?

Ans: Canva is an excellent tool for creating professional visuals for GMB profiles. It offers pre-designed templates and easy-to-use editing features like text overlays, filters, and shapes. Its free version is sufficient for basic visual content needs, while the paid version provides more advanced features.

Q5. How do GMB marketers identify the best keywords for local SEO?

Ans: GMB marketers can use Google Ads Keyword Planner to discover high-volume, relevant keywords based on specific regions and languages. It also provides insights like keyword trends, competition levels, and bid estimates to help marketers select the best keywords for their campaigns.