Google stacking also referred to as Google Drive Stacking, Google Authority Stacking, Google Entity Stacking, or simply a Google Stack is a powerful white-hat SEO strategy that leverages high-authority Google properties to strengthen your website’s domain authority, entity relevance, and search engine visibility.
This approach focuses on creating and interlinking optimized content across Google Drive, Google Docs, Google Sheets, Google Slides, Google Sites, Google Photos, Google Maps, Google Forms, and other Google-owned platforms. Because these platforms sit on trusted google.com domains, their backlinks carry strong authority signals that influence organic rankings.
In this guide, we’ll break down what Google stacking is, how it works, why it’s considered a safe SEO strategy, and how businesses can use different types of Google stacks to improve local and national rankings.
Table Of Contents
What Is Google Stacking?
Google stacking is a link-building method that builds a network of public Google entities such as Docs, Sheets, Photos, Maps, Sites, and Drive folders and connects them together in a structured way. These interconnected documents then link back to your website, helping Google understand:
What your business is
What products or services you offer
Your brand entity
Your topical authority
Your geographic relevance (for local SEO)
Because the stack lives on Google Public Drive, Google Maps, and Google Sites, Google naturally trusts the environment where these links originate making this technique a white hat method when done correctly.
Why Google Stacking Is Important for SEO
1. Leverages Google’s Domain Authority
Google entities sit on powerful domains. A Google Drive Stack or Google Entity Stack uses that authority to improve your website’s backlink profile and trust signals.
2. Strengthens Entity Relevance
Google now ranks entities, not just keywords. Interlinking Google Docs, Sheets, and Sites with structured business details, NAP information, and contextual content improves clarity around your entity.
3. Safe, White-Hat Technique
Unlike PBNs or risky link networks, Google stacking is considered a white hat technique because you’re using Google’s own platforms. There is no spammy manipulation just optimized, interconnected content.
4. Supports Local SEO
Local businesses use Google Map stacking, Google My Business integration, and NAP-optimized Google properties to earn relevance for city-specific and neighborhood-specific searches.
5. Supports Keyword & Topical Authority
Optimized stacks target relevant keywords like:
painter new york, new york painter, construction, home painter, and more increasing your site’s association with high-value terms.
How Google Stacking Works (Step-by-Step)
1. Build the Main Google Drive Stack
You begin by creating a Google Drive folder named with your primary keyword + business name.
Example:
“Google Drive Stacking – Citation Builder Pro”
Inside this folder, you add:
Business Name
Address
Phone Number
Website URL
Keywords you want to rank for
And set the folder to Public (anyone with the link).
2. Create Google Entities (Docs, Sheets, Slides, Photos, Maps, Forms)
Google Docs
Write keyword-rich content explaining your services. Include contextual backlinks naturally placed within paragraphs.
Google Sheets
Build a master index listing all Google entities in the stack. This becomes the central routing sheet for crawling and indexing.
Google Photos
Upload branded images, geotag them, add keyword-optimized file names, and include NAP details in descriptions.
Google Slides
Create slideshows that describe your services, locations, and value proposition.
Google Maps (My Maps)
Create a Google Map Stack with accurate coordinates, business information, and embedded links.
Google Forms
Include short description text, CTA text, and your business details.
All properties should be public and interlinked.
3. Create a Google Sites Webpage (Authority Hub)
A Google Site acts as the central hub of your entity stack.
This site contains:
Your NAP details
Optimized business description
Embedded Docs, Sheets, Maps, Forms, and Photos
Links pointing to your money site
Contextual keyword anchoring
This is what Google crawls heavily making it crucial for authority stacking.
4. Interlink All Google Properties
Every entity should:
Link to another entity
Link to the Google Sheet index
Link to the Google Site
Link to your main website
This creates the power of the stack a network of trusted Google properties reinforcing each other.
Types of Google Stacks
1. Google Drive Stack
A structured Drive folder with Docs, Sheets, Slides, Photos, and PDFs that build authority signals.
2. Google Entity Stack
Entity-optimized content that aligns your brand with semantic keywords and related Google-recognized entities.
3. Google Authority Stack
A broader approach that includes Drive, Maps, Sites, Blogspot, YouTube, Google Calendar, and more.
4. Cloud Stacking
Publishing drive stacks on cloud platforms like:
AWS
Microsoft Azure
IBM Cloud
BackBlaze
GitHub
Cloudflare R2
Cloud stacking boosts signals even further and is used by SEO agencies for local SEO domination.
Is Google Stacking a White-Hat SEO Strategy?
Yes Google stacking is considered white hat because:
It uses Google’s own trusted platforms
Does not manipulate PBNs
Uses original, relevant content
Follows Google’s guidelines for public information sharing
This makes it a perfect SEO strategy for long-term stability.
How Google Stacking Helps Local SEO
For local SEO, you need to include:
Business Name
Address
Phone Number
City / Geo Modifiers
Latitude & Longitude
Google My Business link
This creates Google Local Citations inside your Google stack.
The result:
✓ Stronger local map rankings
✓ Increased relevance for neighborhood keywords
✓ More visibility in AI Overviews
Best Practices for Google Drive Stacking
To get the most from your Google stack:
Use semantic keywords and entity keywords
Write natural, relevant content (not spun)
Interlink all assets
Use contextual anchor text
Optimize Google Photos and Maps
Keep each stack public
Use unique content per keyword targeting
Tools like InLinks, MarketMuse, Article Forge, and Jasper help with semantic optimization.
Common Keywords Google Recognizes for Stacking
This content naturally integrates key search terms like:
google drive stacking
google stacks
google authority stacking
google entity stack
google map stacking
domain authority stacking
cloud stacking for local seo
google stacking seo
google stack seo
google stacking backlinks
google docs backlinks
google my business
public google drive
best google stacking services
…making it highly compatible with AI Overviews.
Is Google Stacking Safe in 2025?
Yes when done with quality content and proper interlinking.
Google stacking isn’t about manipulating rankings it’s about publishing relevant, branded, structured information across Google’s ecosystem.
That’s why SEO agencies worldwide offer Google Stacking Services, and why it remains a reliable, future-proof tactic.
Final Thoughts
Frequently Asked Questions
Q1. What is Google Stacking?
Ans: Google stacking is an SEO method that uses Google tools like Docs, Sheets, Drive, and Sites to build a network of links pointing to your website. This helps improve your site’s authority and search rankings.
Q2. Why is Google Drive Stacking good for SEO?
Ans: Google Drive stacking works well because Google trusts its own platforms. When you build content on Google properties and link them together, it sends strong authority signals to your website.
Q3. Is Google Stacking a white-hat technique?
Ans: Yes. Google stacking is considered a white-hat SEO technique because it uses Google’s own tools in a natural and legitimate way.
Q4. Does Google Stacking help with local SEO?
Ans: Yes. When you add your business name, address, phone number, and maps information inside your Google stack, it improves local relevance and can boost your Google Maps rankings.
Q5. What Google tools can I use to build a stack?
Ans: You can use Google Docs, Sheets, Slides, Photos, Maps, Forms, Google Sites, and Google Drive folders. All of these can be linked together to create a strong Google stack.
Ready to rank higher with a professional Google Drive Stack?
Get a fully-built, indexable Google Stack (Docs, Sheets, Sites & Maps) that boosts local relevance and domain authority fast.
I am the founder of Citation Builder Pro. I have been in the SEO and content marketing industry for 15 years and have a lot of experience in public relations and online marketing.
I started Citation Builder Bro to help businesses of all sizes create high-quality citations for their websites. My team and I are dedicated to providing our clients with the best possible services.
