In-Consistent NAP
NAP stands for your Business Name, Address, and Phone Number. These three details must match everywhere your business appears online across Google Business Profile, Yelp, Apple Maps, Bing Places, Facebook, and major business directories.
When your NAP is inconsistent, Google receives conflicting information about your business. This directly affects how you appear in local intent searches and reduces your visibility in local search results.
Even a small variation like an outdated phone number, old address, different suite number, or spelling mistakes creates citation inconsistencies, which hurt your Local SEO performance.
Research shows that out of the top Local Search Ranking Factors, at least 3 out of 6 are tied directly to citation quality, citation quantity, and NAP consistency.
That means the accuracy and alignment of your business listings across the web (including platforms like Yelp, Manta, Superpages, and data providers such as Factual and InfoGroup) play a major role in determining how well your business ranks locally.
What is NAP Inconsistency?
NAP inconsistency occurs when your Business Name, Address, or Phone Number is listed incorrectly or differently across major business directories. When your NAP does not match across platforms like Google Business Profile, Apple Maps, Yelp, Facebook, and high-authority directories, Google receives conflicting signals about your business which lowers your local search visibility.
These inconsistencies often happen because of:
Old phone numbers or tracking numbers
Outdated addresses
Slight spelling variations
Duplicate listings created by different team members or agencies
Incorrect formatting in business directories
Even minor errors can create major NAP issues, making it difficult for Google to trust your business information.
Search engines also pull data from local data aggregators (such as Factual, Infogroup/Neustar Localeze, and Acxiom). If these sources contain incorrect NAP data, the wrong information continues to spread even if you fix a few listings manually.
This is why fixing NAP inconsistencies requires a complete system-wide audit, not just updating a single listing.
What Our Tool Helps You Do
Our NAP checking tool helps you regain full control over your Local SEO by offering:
Easy to Use:
Enter your business name, phone number, and location and our system organizes and pulls your listings instantly.
Citation Finding:
The page Google displays after a user performs a search. In local SEO, it includes Local Pack, Google Maps listings, organic search results, and sometimes Local Finder results.
Check for NAP Inconsistencies:
The tool identifies incorrect name, address, or phone information across multiple platforms.
Easy Fix Options:
Instantly see which listings require corrections and take action with a simple “Fix Now” option.
Suggestions for Missing Listings:
We identify directories where your business is not listed so you can increase authority and improve rankings.
We not only identify inconsistencies we ensure the correct business information is distributed back into the local search ecosystem. Using best practices and maintaining consistent NAP formatting helps your listings stay accurate across major directories and data providers.
Whether your business is new or has been around for years, ensuring accurate NAP data is essential for improving your Local SEO ranking.
Citation Building Service Packages
One-time pricing — No recurring fees – 100% Manual Work.
Pro
50 Citations
$35
- High-DA Business Directory Citation
- Manual NAP Submissions
- Unique Descriptions
- Citation Audit Report
- Upload Logo/Photos
- Indexing Included
- Detailed Report (With Log in details)
- Delivery in 5 Days
$65
- High-DA Business Directory Citations
- Manual NAP Submission
- Unique Descriptions
- Citation Audit Report
- Upload Logo/Photos
- Indexing Report
- Detailed Report (With Log in details)
- Delivery in 7 Days
Elite
200 Citations
$135
- High-DA Business Directory Citations
- Manual NAP Consistency Check
- Top + Niche + GEO + Web 2.0 Citations
- Unique Descriptions
- Citation Audit Report
- Upload Logo/Photos
- Indexing Report
- Detailed Report (With Log in details)
- Delivery in 10 Days
Frequently Asked Questions About the In-Consistent NAP
What is inconsistent NAP in local SEO?
Inconsistent NAP refers to mismatched Business Name, Address, or Phone Number across directories, causing conflicting signals that reduce local search visibility.
How does NAP inconsistency affect my business listings?
NAP inconsistency leads to duplicate listings, wrong address details, and outdated phone numbers, making it harder for Google to trust your business data.
Why does correcting NAP errors help local SEO performance?
Accurate NAP data ensures that Google, map platforms, and directories identify your business correctly, supporting stronger local SEO signals and more reliable visibility.
What causes most NAP inconsistency issues?
Common causes include old tracking numbers, outdated addresses, misspellings, automated listing creation, and mismatched data from providers like Infogroup or Factual.
How can I check and fix inconsistent NAP across directories?
You can use a citation audit or NAP scan tool to detect incorrect listings, identify mismatches, find missing citations, and correct inconsistent NAP information across directories.
Our Citation Building Other Steps
NAP simply means your Business Name, Address, and Phone Number in the order.
When we talk about the analyzing Competitors citation, We mean studying your competitor’s citation
You know by now that if your business has a physical store, It would be of great benefits
Even the top successful brands know that focusing on boosting their local search engine ranking
Your local search engine optimization ranking totally depends on the many factors.
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